As of 2017, 81% of Americans had at least one social media account. The average person will spend almost 2 hours on social media each day! Those numbers keep going up too, meaning that social media is one of the best advertising platforms out there today. Here are some great reasons why you should be promoting your business on social media.
Establishing your business on social media helps you and your target audience connect . If your business is active on social media then potential customers can find, follow and interact with you. Everyone starts searching for a product or service online first. Social media results do show up in the search results. Sometimes they're even higher than your website is!
As the current generation becomes adults with social media, we've discovered that they have a disdain for pushy marketing. This can make it tricky to market to younger customers. However, on social media platforms business can share what they are and what they do. There is no need for hardcore sale type posts, just write about your brand and what you offer.
Responding to your audience's comments and questions is an easy way to build relationships and promote trust in your brand. Good interaction includes replying, responding and sharing information. Customers and potential leads will make note of it and see that you care about your brand and product or service.
Social media can be one of the best ways to drive traffic to your website. Posting links to services pages, blog posts, promotions, etc will lead more people to your website. The more interaction you get, the more your posts will be shown to followers organically. This will bring more visibility to your brand, and eventually more traffic and leads.
Theoretically, you can manage your own social media without spending a penny. However, if you put money into it properly, you will see a good ROI (return on investment). If you hire a person or company to maintain your social media profiles, you might spend more money up front. However, the constant monitoring will pay off in the long run with quality lead generation and satisfied clients.