Why Search Engine Optimization (SEO)?

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Improving SEO on your website includes everything from your website copy to the way other sites link to your piece of content on the web. Ultimately,  SEO isn't just about building search engine-friendly websites, it's about making your site better for people and providing a great customer service experience

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) improves the visibility of your website or web page in standard search engine results. Improving SEO on your website includes everything from your website copy to the way other sites link to your piece of content on the web. Ultimately,  SEO isn’t just about building search engine-friendly websites, it’s about making your site better for people and providing a great customer service experience.

“ ‘Search experience optimization’ is what SEO should really stand for!”

Leads are the ultimate goal of every business. But you have to start with getting traffic. And not just any traffic, good traffic.

Being found on the internet requires more than a great looking website. You need a website that can be found based on the services and products your customers are looking for! You must make sure you target the customer first. Then you target the search engines.

You do have to make sure that when people are searching, the search engines can find you; and that the web browser can then share your information with potential consumers’ search queries! Once discovered from their keyword search, your target market must understand who you are, what you do, and why people should be visiting you. This means developing clean concise keyword research, website design and specific content will allow you to stand out so people can find you more easily .

Content marketers must create a website and create content within a custom domain in order to distinguish themselves from other websites. Doing this properly requires keyword research tools and a broad inbound marketing effort. SEO is also very important and is divided in to into two categories: on-page SEO and off-page SEO.

On-Page versus Off-Page SEO

On-page SEO focuses on making your web design. Creating web pages that are easy to read by providing the right keywords, supporting content, sitemap and layout using tags.

Off-page SEO is focused on establishing authority and credibility from other websites to confirm you are who you say you are and that you are worth trusting. Both work together to improve the ranking and visibility of your website.

On-Page SEO

On-page SEO involves optimizing your page layout, coding, and ratios (text-to-code ratio, keyword-to-text ratio, etc.) in such a way that your business website pages are get found easily by the search engine bots. Some quick tips:

  • Write relevant content that is interesting and useful to your target audience
  • Use Header Tags to create headings, sub-headings, and organize your content (examples such as an h1 heading, h1 tag, h2, h3 are all headers and subheaders that can gain readers’ attention on your webpage).Online Business Listings with Google My Business
  • Incorporate target keyword phrases and keywords in to your content but keep them relevant
  • Content length is important. Focus on drilling down on your topic.
  • Simplify reading for your users with lists, bullets, and featured elements
  • Don’t forget images! Label and caption them appropriately

When you’ve pulled together great content and optimized it properly, you can move on to off-page SEO techniques to establish credibility through third-party connections.

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Off-Page SEO

Off-page SEO involves getting that content you just created out on the web for your target prospects to see. While on-page SEO is important, off-page SEO is one of the most effective ways to generate more search traffic to your website. Each link-back to your website validates you and your content with an even bigger impact on your rankings.

This is normally done through combined efforts of blogging, social media campaigns, email marketing campaigns, press releases, etc. It’s a collective effort that allows you add ‘breadth’ as well as ‘depth’ to your website.

There is no lack of content available on the web today and customers are inundated with options. You have to get the right message to them at the right time and create value, so above all else, focus on providing useful content that does a great job of covering topics your target audience is interested in.

Organize the content so it’s easy for users to scan quickly and for search engines to get a clear picture of what you are saying. In the end you win if they win!

Fore more information on how we can help you elevate your search engine presence, connect with 828 Marketing & Web Design today!

 

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