2018 trends in Digital Marketing continue to point to all variety of Video Marketing trends for businesses. From YouTube to Facebook to web there are a hundred different ways to promote your business with video. With most companies now having a presence on the same social media platforms and interacting with their customers in similar ways, it is really getting difficult for small businesses to find a way to stand out. Rather than using another block of text that your visitors skim while scrolling through their social media feeds and emails, try using a more effective method such as video marketing campaign to get yourself noticed.
Video marketing is engaging, visual and interactive. Once the province of big-size companies with large turnover and million-dollar advertising budget, video marketing campaign is now within the reach of small businesses too. According to Cisco’s Visual Networking Index, by the year 2019, the overall consumer Internet video traffic will account for 80 percent of complete consumer Internet traffic, and this does not even take into account of video exchanged through peer-to-peer.
If you are ready to generate more traffic, increased sales and a robust customer base, here are 5 video marketing tips you can incorporate into your overall marketing mix.
Once you start creating marketing videos, you will be hooked by this exciting and efficient strategy. So, incorporate them into your marketing mix to take your small business to the next level.