Every small business owner is looking to generate leads and sales online. Even if they know little about digital marketing they know enough to understand that consumers are more empowered today than ever before, and to have success they need to use their website, social media, and a variety of digital channels to reach them. All leads aren’t created equal. You want qualified leads. Qualified Leads are potential customers who have specifically expressed an interest in your company’s product or service. So how do you get their attention and Attract these new leads to our website? There are many effective strategies business owners can use to generate many more qualified leads and clients online. Many of them are simple and cost-effective to implement once you know what to do and how to do it. Give the below tips a try and start getting more leads in the door this year!.
You can't beat grassroots. This is the most powerful, persuasive marketing weapon available to any business. It drives customers to try products or services more than any other marketing technique - more than advertising, salespeople, direct response, and public relations combined!
You can take a number of simple steps to rapidly establish yourself as a recognized authority in your field. These include writing articles and books, creating newsletters and information products, speaking and delivering seminars. These can keep you very busy and in demand virtually all the time, giving you a tremendous edge over your competitors who struggle to get by. Customers will normally flock to you, while your competitors wonder why and have to settle for picking up the leftovers.
Having a blog is one of the best lead generating tools you can use, as it not only allows a company (or person) complete control of what is said but also an opportunity to have the undivided attention of the reader. Companies that blog have 55% more website visitors than those who don’t. Make sure that your blog is optimized to generate leads by having a sign-up section for your newsletter and by using the margins to promote your products and services. Don’t make the blog all about you - give it real value.
A powerful technique for building your reputation with a defined audience over a period of time is to regularly send them a newsletter, which can either be free or paid subscription. Newsletters can be used to position you as an authority in your marketplace, to build closer relationships with clients. You can use them to educate your target market so they can make more informed and more frequent buying decisions or educate them to the full extent of your services and how you can add value through those services.
Yes, infographics may have been overused a few years back, but people still share them and still stop and read them whenever they can. They’re quite cheap to produce as well. Simply come up with an original idea, find a quality graphic designer, then share it socially and ask your network to pass it along. You can also submit your infographics to publications that cover your industry.
Always put your logo and website URL on the bottom of the infographic, this way readers will be able to visit your site.
While a lot of action happens in the digital world, the real world still provides a lot of advantages - especially networking events. Even events that don’t directly pertain to your business can provide with some of the most valuable contacts and leads. You’ll meet more people, expand your network and gain referrals. Plus, it’s a great way to build your brand. Make sure to bring business cards and don’t be afraid to ask the people you meet for their patronage.
There are hundreds of ways to generate leads! If some don't work for you, there's always something new to try. If you run out of ideas, you can always contact an inbound marketing company like 828 to help you out.