We are a long ways from, "If you build it, they will come!"While that is a clear reference to the 1990's hit movie classic 'Field of Dreams' with Kevin Costner, it has also served as the attitude of countless small business owners over the years who assumed that they simply needed to build a website for their business in order to start getting regular leads and sales.
It wasn't true then, and it most certainly isn't true now!
The truth is if you want to show up in more Google search results, improve your seo ranking, and get a bunch of traffic and leads for your business, then you need to do more than just publish a website. You need to understand how SEO optimization on that website can make it easier for search engines to crawl, index and understand your content.
You also want to create a great user experience on your website so you can convert those new leads into actual sales!
Make sure that the content on the website is relevant to your customers and is updated and publish regularly. This is the main aspect that drives site’s ranking on search engines. Quality content created for the intended user increases the site’s traffic and user engagement, therefore increasing site’s ranking. Also, remember that a website with often updates attracts more traffic than a stagnant website does.
One of the biggest mistakes that people make is targeting the wrong keywords. Now that you have realized that you need to start with optimized SEO content, you need to determine which strategic keywords to target. Conducting effective keyword research depends on you understanding your target market and how they are searching for your services or products.
Keywords are basically words and phrases that visitors enter into search engines to find specific content. Conducing keyword research can help you find:
For example, if you are selling flowers and your website name is “FlowersByTom.com”, you would target keywords such us flowers, bouquets, roses and etc. More than that you should also consider targeting events such as weddings, graduations, birthdays, etc. These are specifically related to your service and will include words and phrases that people use to find your products and services. Targeting the right keywords will help you meet your customers where they are, and put the best possible content together to help them find what they are looking for.
On-Page SEO is the SEO optimization of your website page content for search engines as well as users. This involves addressing all of the different elements of a web page that can influence your search engine ranking. Well written, useful content continues to be the meat and potatoes of any website and should be your primary focus. That’s the main reason a visitor is likely to see your page and visit in the first place.
You want your content to be very specific to your topic, and hopefully built around something that helps your potential customer solve a problem, or get something they want. Hopefully you are reading this because you were looking for SEO tips that would help you improve your Google search results. When we wrote this, we wrote it with those tips in mind, first for you, and then for search engines.
Once you have optimized your seo content, there are some common on-page seo practices that you need to implement, including optimizing the page title, the header tag, the meta description, and adding internal links to other pages and blog articles.
This is arguably one of the most important parts of On-Page SEO. Title tags and meta descriptions can improve your search engine ranking a great deal, primarily by helping both users and Google know exactly what your page is all about. A title tag offers the topic of that particular page, while the page description meta tag gives search engines a summary of what the page is about.
Your page title and description will show up as the data for search results, as well as in social media posts through snippets when your article is linked. Make sure that both of these use relevant keywords to summarize what readers can expect from your post or page.
Use the HTML Header Tag (H1 - H6) to label the headlines in your text. No one wants to read a wall of text, especially when most people scan before they read...if they even do. So make sure that there are headings to break things up! Search engines still consider the contents of these tags as important, especially the H1 tag, which is the first-level heading tag and should be used for your post or page title. Always use them on a page in order to structure information properly and avoid penalties that come with skipping around. Google SEO header tags are also important in the construction of what Google calls Featured Snippets.
Adding images to your content is a sign to search engines that you want readers to find your content entertaining to read As we said in the previous section, no one wants to read a boring wall of text! Images can also be harnassed for SEO by updating the alt text to tell search engines AND those who have slow internet connections or screen readers what your image says. Use a keyword or two here as well.
Good links increase the credibility and authority of your site. It is good to have many links, but it is also important to acquire those links from popular and reliable websites. When search engine crawlers discover your website links on other websites that have a high domain rating, the importance of your website increases and that helps to improve your site’s rank. The higher the number of links you have from quality websites, the better is your website’s rank on Google. Don’t forget to make sure that your website is easy to navigate with internal links. Adding a sitemap can be very useful for Google bots to find all the links and contents on your website.
Social Networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube with their tremendous reach across geographies and demographies, are great platforms to promote your products and services. Sharing your content and blogs on social media platforms gives you credibility.