Website Design

Roanoke Website Design

Web design that grows your business AND represents you

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Web Design Services and Development for Roanoke

Did you know that 75% of people form judgments about a company based solely on its website? This underscores the importance of making a strong first impression with a clean and professional design that effectively showcases your brand and offerings within seconds.

At 828 Marketing and Web Design, we serve the Roanoke area, specializing in creating compelling websites that deliver outstanding results for your business. With a proven track record since 1998, we have successfully launched numerous award-winning websites and applications, driving revenue through the utilization of cutting-edge web and mobile technologies. Our expertise lies in crafting mobile-first designs using WordPress as a content framework, ensuring that your website captivates the attention of your target audience. Whether you require a simple website or a sophisticated e-commerce platform, we will find the best solution to suit your business needs.

Roanoke Web Design

Based in Virginia, 828 Marketing is a reputable web design firm known for empowering businesses to flourish in the digital world. Our team of highly skilled designers is committed to working closely with you to create a website that reflects your company's unique identity, setting you apart from competitors. We understand the value of your website as a significant investment, and we are dedicated to ensuring it aligns perfectly with your distinct objectives and requirements. Count on us to assist you in making a lasting impact online.

Scientific Web Design

At 828, we understand that outstanding websites require a personalized approach rather than a one-size-fits-all solution. It's not just about spending more money; it's about employing the right strategy. We resonate with the philosophy of Conversion Rate Experts, who have designed more top 500 websites than anyone else and excel at explaining the factors behind their success. This philosophy aligns perfectly with our own extensive experience, which includes prestigious projects like the Statue of Liberty, Black and Decker, and Navy Federal Credit Union.

The key differentiator between highly successful websites and the rest lies in the realm of "Scientific Web Design." This methodology can be summarized by three fundamental principles:

  1. Design for function, not just aesthetics.
  2. Conduct regular experiments on your website.
  3. Make frequent, small changes rather than rare website redesigns.

By adhering to this approach, our clients' websites are continually optimized for an exceptional user experience, resulting in improved conversions and increased revenue.

If you double the number of experiments you do per year you’re going to double your inventiveness.”

Jeff Bezos, CEO of Amazon.

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828's CRO Web Design & Development Process

Improving CRO with Hotjar

The truth is, understanding user-centric design and the concept of A/B testing isn't overly complex. However, most people struggle with knowing how and where to test, as well as how to apply these concepts effectively. Moreover, they may be unwilling to invest the necessary time to learn.

At 828, we take a different approach to web design for your Roanoke business that focuses on improving your conversions using tools from Google, HotJar, Moz, and more. Our methodology revolves around conversion rate optimization (CRO), a process that employs a comprehensive range of tools and techniques to enhance conversion rates on your website and landing pages. Here's how we do it:

  1. We thoroughly analyze your website, existing traffic sources, and visitor behavior.
  2. We study your users to identify any barriers or user-experience issues.
  3. We pinpoint key opportunities and untapped potential.
  4. We create a long-term strategy and define essential metrics.
  5. We develop an experimental plan.
  6. We conduct regular A/B testing and experiments.
  7. We implement changes in frequent, small, targeted iterations.
  8. We apply these successful changes to other relevant areas and sales funnels.

Our approach to optimizing your website is an ongoing, iterative process. We believe in continuous improvement, consistently refining and enhancing your online presence. Say goodbye to the cycle of complete overhauls every few years. Instead, we encourage you to break free from blindly following best practices based on others' websites and users. It's time to shift the focus from designing a website solely based on aesthetics to one that prioritizes functionality.

CRO web design creates websites and landing pages that are tailored to convert YOUR specific users. It's a model that dynamically adapts with your market, relying on data-driven insights from your users' actions. This approach allows us to guarantee an increase in your website profits while reducing costs. We back up our claims with 'value-based pricing' models - if you don't make money, we don't make money.

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