What is PPC Advertising?

PPC, or Pay-per-click, ads are a type of paid advertising that shows your business to people on search engines or social media platforms based on predefined criteria such as search habits, demographics, and location.

Paid advertising gets your content out in front of a larger audience than just SEO.

How Do I Set Up PPC ads?

Unfortunately, that's not an easy question to answer. It depends on what kind of ads you need! Facebook, Google, and every other system have very different methods of setup.

What's the difference between PPC and CPC?

PPC is short for pay-per-click, and is a type of advertising. CPC is cost per click, and is a metric for this type of advertising!

How do I Earn Money with PPC Ads?

Google Adsense allows for you to become part of the display ad network.

Google Ads is an online advertising platform developed by Google that allows businesses and individuals to create and display ads on the Google search results pages and other websites that are part of the Google Network. The ads can be displayed in various formats, including text, image, and video, and can target specific audiences based on location, interests, demographics, and other factors. Advertisers bid on specific keywords and pay only when users click on their ads, which is why the platform is also known as pay-per-click (PPC) advertising.

Pay Per Click (PPC) Management Services

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Roanoke's Professional PPC Agency

Elevate Your Online Advertising with Roanoke's Leading PPC Agency. When it comes to Google Ads and PPC services in the Roanoke area, look no further than 828 Marketing and Web Design. Our internet marketing agency specializes in empowering businesses to maximize their online advertising efforts through strategic Google Ads and PPC campaigns. With our expertise, you can effortlessly connect with your desired audience, driving an influx of traffic, leads, and sales to your website.

Our seasoned team of PPC experts understand the key ingredients for crafting a successful Google Ads campaign. We collaborate closely with you to comprehend your business goals and target market, enabling us to design a tailored strategy that aligns with your unique needs. Whether your objective is to boost brand awareness, generate high-quality leads, or increase online sales, we've got the skills and knowledge to deliver remarkable results.

We'll closely monitor your campaigns, fine-tuning them as necessary to ensure optimal performance. You'll receive regular reports and analysis, keeping you informed about the progress and effectiveness of your campaigns.

Our PPC services include:

Keyword research and selection
Ad copy creation and testing
Campaign setup and optimization
Landing page design and optimization
Bid management and budget tracking
Performance tracking and reporting

Additionally, we provide continuous maintenance and support, guaranteeing that your campaigns consistently receive the attention they deserve. With us managing your online advertising needs, you can focus on what you do best—running your business.

Ongoing Analysis and Maintenance

We take the responsibility of monitoring your campaigns seriously. Through meticulous analysis and periodic adjustments, we ensure that you achieve the best possible results. And with regular reporting and analysis, you'll always know how your campaigns are performing.

With our team of experienced professionals at the helm, your campaigns will receive close attention. We believe in leaving no stone unturned when it comes to optimizing your campaigns for maximum effectiveness. Through a careful examination of crucial metrics and key performance indicators such as click-through rates, conversion rates, and cost-per-acquisition, we unearth valuable insights that drive actionable improvements.

Periodic adjustments are not just an afterthought but an integral part of our process. By identifying emerging trends and patterns in your campaign's performance, we take proactive measures to refine targeting parameters, ad copy, keywords, and bidding strategies. This approach empowers us to enhance the overall efficiency and impact of your campaigns. Our ultimate objective is to continually fine-tune your campaigns, ensuring they align seamlessly with the evolving dynamics of your target market and industry.

Where Can You Advertise?

In today's digital landscape, the availability of paid advertising is widespread across various web browsers and social media platforms. These platforms, including popular options such as Google, Facebook Ads, and LinkedIn's revamped advertising system, offer powerful features for running pay-per-click (PPC) advertising campaigns. However, the choice of advertising networks should be guided by your unique advertising objectives.

General Advertising

Generally, the most straightforward way to get started is through Google AdWords. In essence, you create search "ads" that mimic paid search outcomes. When users search for keywords relevant to your chosen topics, they will encounter your advertisement. Nevertheless, for specific target audiences, you might discover that Bing, whose advertising platform also encompasses Yahoo, produces superior outcomes.

Targeted Offers

When it comes to targeted or time-sensitive promotions, social media becomes your go-to resource. Facebook advertising stands out as the dominant choice, although other social media platforms may also be relevant depending on your target audience. However, if your audience consists of highly specific demographics, it's advisable to experiment with alternative platforms. More focused promotions typically necessitate a more precise call-to-action compared to broader advertising campaigns.