Web Design Services and Development Richmond
Are you aware that 75% of people make judgments about a company based solely on its website? This highlights the critical importance of creating a strong first impression with a clean and professional design that effectively showcases your brand and offerings within seconds.
At 828 Marketing and Web Design, we proudly serve the Richmond area and specialize in crafting compelling websites that yield outstanding results for your business. With a proven track record since 1998, we have successfully launched numerous award-winning websites and applications, driving revenue through the integration of cutting-edge web and mobile technologies.
Our expertise lies in creating mobile-first designs using WordPress as a content framework, ensuring that your website captivates the attention of your target audience. Whether you require a simple website or a sophisticated e-commerce platform, we are dedicated to finding the best solution to meet your unique business needs.
Richmond Web Design
Headquartered in Virginia, 828 Marketing is a reputable web design firm known for empowering businesses to thrive in the digital world. Our highly skilled team of designers is committed to working closely with you to develop a website that reflects your company's distinctive identity, setting you apart from competitors. We understand the value of your website as a significant investment, and we are devoted to ensuring it aligns perfectly with your specific objectives and requirements. You can rely on us to help you make a lasting impact online.
Scientific Web Design
At 828, we firmly believe that exceptional websites require a personalized approach, avoiding the one-size-fits-all mentality. It's not merely about spending more money; it's about implementing the right strategy. We are deeply inspired by Conversion Rate Experts' philosophy, given their extensive experience in designing top 500 websites and their ability to elucidate the factors contributing to their success. This philosophy aligns seamlessly with our own track record, which boasts prestigious projects like the Statue of Liberty, Black and Decker, and Navy Federal Credit Union.
The key differentiator between highly successful websites and the rest lies in the realm of "Scientific Web Design." This methodology can be summarized by three fundamental principles:
- Design for function, not just aesthetics.
- Conduct regular experiments on your website.
- Make frequent, small changes rather than rare website redesigns.
By adhering to this approach, our clients' websites experience continual optimization, delivering an exceptional user experience that leads to improved conversions and increased revenue.
If you double the number of experiments you do per year you’re going to double your inventiveness.”
828's CRO Web Design & Development Process
The truth is, understanding user-centric design and the concept of A/B testing isn't overly complex. However, many people struggle with knowing where and how to test, and effectively apply these concepts. Moreover, they may be unwilling to invest the necessary time to learn.
At 828, we approach web design for your Richmond business differently, with a focus on improving conversions using tools from Google, HotJar, Moz, and more. Our methodology revolves around conversion rate optimization (CRO), a process that utilizes a comprehensive range of tools and techniques to enhance conversion rates on your website and landing pages. Here's how we do it:
- Thoroughly analyze your website, existing traffic sources, and visitor behavior.
- Study your users to identify any barriers or user-experience issues.
- Pinpoint key opportunities and untapped potential.
- Create a long-term strategy and define essential metrics.
- Develop an experimental plan.
- Conduct regular A/B testing and experiments.
- Implement changes in frequent, small, targeted iterations.
- Apply successful changes to other relevant areas and sales funnels.
Our approach to optimizing your website is an ongoing, iterative process. We believe in continuous improvement, consistently refining and enhancing your online presence. Say goodbye to the cycle of complete overhauls every few years. Instead, we encourage you to break free from blindly following best practices based on others' websites and users. It's time to shift the focus from designing a website solely based on aesthetics to one that prioritizes functionality.
CRO web design creates websites and landing pages tailored to convert YOUR specific users. It's a model that dynamically adapts with your market, relying on data-driven insights from your users' actions. This approach allows us to guarantee an increase in your website profits while reducing costs. We back up our claims with 'value-based pricing' models - if you don't make money, we don't make money.