Pay Per Click (PPC) Management Services

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Are You Using PPC Advertising?

PPC, or pay per click advertising, is one of the best ways to drive more traffic into your website. However, it's significantly more difficult than it looks! Our PPC Campaign management services give you high-performing ads and landing pages. Plus, we ensure that your money is being used to its best effect.

Getting PPC ads for your website is a fairly simple process. Once you've established which of your services you'd like to drive more traffic to, we will build a clear landing page to drive visitors straight to you. Then, using the same information, we will create ad campaigns in whichever services will work best for you. Many just use Google ads and/or Facebook ads, but we've also worked with smaller systems like Bing, LinkedIn, and even more!

Where Can You Advertise?

Every modern social media and browser has the option to allow paid advertising. Google Adwords, Facebook Ads, and, surprisingly, LinkedIn's recently updated ad system are most often used for ppc ad campaigns.However, the networks you choose will depend on what you're trying to achieve with your advertising

Facebook ads vs Google and Bing Ads

Facebook Ads

Facebook is much more general than other social media networks, so as long as your product or service doesn't break their advertising terms of service, you're likely going to get some traction. Facebook ads manager connects to Facebook pages for different businesses to brand the ads. Its robust system easily creates lookalike audiences to reach new potential customers.

Google and Bing Ads

Unlike Facebook, Google and Bing use the search engine results page to show their ads. Instead of dynamic audiences, these networks use commonly searched terms as keywords to show your ad. Your ad actually looks and functions like a search result, but it's automatically shown at the top of the list.

Frequently Asked Questions about PPC

1What is PPC Advertising?

PPC, or Pay-per-click, ads are a type of paid advertising that shows your business to people on search engines or social media platforms based on predefined criteria such as search habits, demographics, and location.

2Why do I need PPC?
Paid advertising gets your content out in front of a larger audience than just SEO.
3How Do I Set Up PPC ads?
Unfortunately, that's not an easy question to answer. It depends on what kind of ads you need! Facebook, Google, and every other system have very different methods of setup.
4What's the difference between PPC and CPC?
PPC is short for pay-per-click, and is a type of advertising. CPC is cost per click, and is a metric for this type of advertising!
5How do I Earn Money with PPC Ads?
Google Adsense allows for you to become part of the display ad network. Learn more here
6What are Google Ads?
Google Ads is an online advertising platform developed by Google that allows businesses and individuals to create and display ads on the Google search results pages and other websites that are part of the Google Network. The ads can be displayed in various formats, including text, image, and video, and can target specific audiences based on location, interests, demographics, and other factors. Advertisers bid on specific keywords and pay only when users click on their ads, which is why the platform is also known as pay-per-click (PPC) advertising.

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