Pay Per Click (PPC) Management Services
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Are You Using PPC Advertising?
PPC, or pay per click advertising, is one of the best ways to drive more traffic into your website. However, it's significantly more difficult than it looks! Our PPC Campaign management services give you high-performing ads and landing pages. Plus, we ensure that your money is being used to its best effect.
Getting PPC ads for your website is a fairly simple process. Once you've established which of your services you'd like to drive more traffic to, we will build a clear landing page to drive visitors straight to you. Then, using the same information, we will create ad campaigns in whichever services will work best for you. Many just use Google ads and/or Facebook ads, but we've also worked with smaller systems like Bing, LinkedIn, and even more!
Where Can You Advertise?
Every modern social media and browser has the option to allow paid advertising. Google Adwords, Facebook Ads, and, surprisingly, LinkedIn's recently updated ad system are most often used for ppc ad campaigns.However, the networks you choose will depend on what you're trying to achieve with your advertising
General Advertising
Usually, the simplest place to start is on Google Adwords. You're essentially creating search "ads" that perform like a paid search result. If someone searches for a topic related to your key words, they'll see your ad. Depending on your demographics, you may have better success on Bing, whose ad software also covers Yahoo.
Targeted Offers
If you have more targeted or time sensitive offers, social media will be your best friend. Advertising on Facebook is by far the most common, with other social media platforms brought on board depending on demographics. However, depending on how specific the demographics of your audience are, it's a good idea to try different platforms. Targeted offers usually have a more specific call to action than a more general advertising campaign would.
Facebook ads vs Google and Bing Ads
Facebook Ads
Facebook is much more general than other social media networks, so as long as your product or service doesn't break their advertising terms of service, you're likely going to get some traction. Facebook ads manager connects to Facebook pages for different businesses to brand the ads. Its robust system easily creates lookalike audiences to reach new potential customers.
Google and Bing Ads
Unlike Facebook, Google and Bing use the search engine results page to show their ads. Instead of dynamic audiences, these networks use commonly searched terms as keywords to show your ad. Your ad actually looks and functions like a search result, but it's automatically shown at the top of the list.
Frequently Asked Questions about PPC
PPC, or Pay-per-click, ads are a type of paid advertising that shows your business to people on search engines or social media platforms based on predefined criteria such as search habits, demographics, and location.
