Harris Tire Company

BACKGROUND

Harris Tire has been serving the Lynchburg area for more than 30 years. As an employee-owned company the original owner stepped down to retire and new management came in. They were hoping to sustain and even grow the business and were hoping online was a way to reach new customers and expand their marketing reach.

GOAL

The goal was to build a brand that could scale to multiple locations. The foundation was a nice, clean website that represented the business, while offering an easy-to-use site with plenty of information for potential customers. They wanted to expand appointments, tire quotes, and eventually tire sales by giving people the ability to do it online.

RESULTS

Harris Tire now has 3 locations in Lynchburg and Forest, VA, and each of them consistently gets 50+ online appointments for auto service, as well as hundreds of monthly tire sales through the website. Other highlights include:

• Our online Google properties average more than 40,000 views per month!
• Harris Tire is found in more than 10,000 searches per month NOT USING THEIR NAME!
• Each location receives more than 200 phone calls per month from mobile devices alone.
• Harris Tire shows up on Google Maps more than 25,000 times per month!
• Each location has established their own website landing pages, their own social media channels, and their own regular leads generating positive ROI for each shop.