BACKGROUND
Harris Tire has been serving the Lynchburg area for more than 30 years. An employee-owned company, they take pride in customer service and serving the local area. When the original owner stepped down to retire, new management came in with the goal of deepening their roots in the community while expanding areas of the business. They understood future growth would depend largely on building their brand online and growing their presence on the web and in social media, but were unsure how to approach it.GOAL
The goal was to build a brand that could scale to multiple locations. The foundation was a nice, clean website that represented the business, while offering an easy-to-use site with plenty of information for potential customers. They wanted to expand appointments, tire quotes, and eventually tire sales by giving people the ability to do it online.RESULTS
Harris Tire now has 3 locations in Lynchburg and Forest, VA, and each of them consistently gets 50+ online appointments per month just for auto service, as well as hundreds of online tire sales each month through their new website. Other highlights include:
