Website design and Digital Marketing efforts in 2017 generated hundreds of qualified leads and increased traffic for Commercial Glass and Plastics, a Lynchburg glass and glass repair shop. Here is a look at their situation and some highlights from our 2017 efforts:
Overview: Commercial Glass & Plastics, Inc. is the premier provider of glass supplies and services in Lynchburg, Virginia. They have been offering glass installation, glass repair and replacement, and plastic fabrication in the area for more than 30 years. They have a strong reputation for quality in our area, that is held in both commercial and residential markets alike.
Problem: Commercial Glass wanted to expand their online footprint to match their industry reputation, but without expanding their website. They didn’t want a big website, and in fact wanted to keep it very short and simple. Since so much of their work comes from commercial contracts and referrals, they just wanted to make sure people could find them online in a variety of ways and get a clear picture of who they are and what they do while easily contacting them.
Solution: With such a small website and limited ability to maximize search engine optimization (SEO) directly, the 828 Marketing and Web Design team focused on a more on breadth than depth. We optimized the website for search, creating targeted landing pages, updated their Citations and Local Business Listings, created some targeted landing pages for different types of projects, worked on backlinks to connect with other local sources, and setup a new Reputation Management process so they can solicit reviews and stay connected with existing and previous customers and contractors.
- In 2017 we generated hundreds of qualified leads and phone calls leading to dozens of confirmed projects
- Continued growth of website visitors, up more than 150%
- Actual page views on the website up more than 150% in 2017
- Generated nearly 5,000 views per month via Google Search and Maps; more than double the previous average
- Listed more than 1,500 times per month times per month through optimized business listings
“Working with local small businesses like Commercial Glass and Plastics is one of the reasons I started 828. Businesses like these are established and live off of referrals. The thing is referrals don’t work like they used too, so people go right to the web, or share things in Facebook, or forward emails, etc. Our goal is to become the online marketing department for these busineses, and help take their message and meet people where they are so we can create more leads, get more sales, and establish even deeper relationships with existing partners and customers. I love seeing results like these!”