Are you interested in bringing more traffic to your website, finding more quality leads, and reaching more potential customers? Well if you own a business then getting yourself listed in local business directories is one FREE and easy way of making sure that you have a presence everywhere your customers might try and find you. Each one of these directories has a different listing your business and drive their own traffic to you but they also help you rank in organic search rankings as well. You’ll often see local listings show up right in the thick of and even on top of search results.
Sounds great right? It is, and it’s easy too. Of course there are literally thousands of various directories to choose from so let’s just focus on a few. At 828 we like to focus on the 80/20 rule and we like to focus our initial efforts on the 20% that’s producing 80% of the return. Here are 4 directories that you absolutely need to be listed in to start with:
What used to be called Google Places is now Google My Business and is the first place you need to be listed. Google remains the current king of search engines, having 65.4% of search queries in the U.S. In fact, Google receives nearly 6 billion searches per day! Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+ so you are knocking out multiple birds with one stone. Setting up is as simple as marking your location, creating a profile, and then verifying it offline through a code they send you via snail mail. Once you enter that code online you are ‘Live’!
Bing is responsible for about 20% of all searches in the United States and another 13% through Yahoo, which Bing also powers. Ignore them at your own risk. The setup process is identical to Google My Places. You simply add your listing, verify it via snail mail, and then publish.
Even though Bing powers Yahoo search the Yahoo Local business directory is managed separately so even though you may have already added it through Bing you still need to register with Yahoo as well. One unique element they offer is Yahoo a $29.99 upgrade that offers an expanded presence in more than 50 other local directories and the ability to enhance your listing with offers, more photos, and extra details.
Yelp is a must for business owners local or not. Yelp is one of the best places on the Internet for consumers to find a quality review and has become the dominant force when it comes to social reviews. That’s what makes it unique and it allows you to maximize word of mouth and interact with your customers in a different way.Yelp gets 142 million unique visitors per MONTH
We all know that our days of looking through that large Yellow Pages book sitting by the phone are gone. Why get off the couch when we can just grab our phone and do a quick search? Since online search is the primary tool to finding businesses today, it’s vital to make sure your business is listed in a variety of places where your customers may be looking. Using these free online business listings is an important piece of your overall inbound marketing strategy and just one more tool to help you meet your customers where they are.
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About 828 Technologies
828 is a Lynchburg Virginia based digital marketing and website design company serving small businesses. We help our clients grow through strategies and solutions that help them generate more traffic, find more quality leads, and get more customers. For more information, please visit www.828Tech.com and give us a call at 434.401.4290.