Currently titled, “The King of Social Media” Facebook is the leading social media platform reaching 59% of all social media users worldwide (Oberlo 2021). Facebook has the ability to help you reach potential customers so much more easily and faster than ever before. This social media platform has been rapidly adding features over the past year and a half, that connect businesses with their target demographics.

While these feature are incredibly helpful marketing tools, many businesses do not know how to use them. Here are some helpful tips on how to increase your businesses social media following and reach more customers.

5 Tips for Promoting Your Business Using Facebook

These tips are for business/organization pages on Facebook. These pages offer more opportunities for growth than personal pages and look more professional. If you operate a private page, potential customers will have to send a friend request to your page in order to actively see your content. Whereas, a customer only has to follow an organization page, which saves time and is much more practical.

Use insights for better performance

Facebook insights are a very useful tool to monitor the performance of your Facebook posts. Using insights, you can get an idea of the best time of the day to post content, which type of content is most popular among users and of course, the reach of your posts and page. With the information you get from Facebook insights, you can also get an idea about the primary demographics of your audience. You can use this information to direct your posts to a more targeted audience as well as use ads to grow your page .

Add Pages to Watch

You can also consider using a tool called ‘Pages to Watch.’ Using this tool, you can add up to five competitor pages in your list and track your progress as compared to those pages. Metrics like total page likes, page engagement, etc. can also be viewed through this tool. If you want to know where your page stands and want to make it even better, give this tool a try.

Post Multimedia – Images and Videos

Photos and videos generate more engagement than text posts. If you have still not incorporated the use of high-quality images and videos in your social media engagement strategy, it is about time to start! Optimizing your photos with relevant text to describe it and creating useful links along with it is the best way to get the most attention. Videos are also a great option- they’re some of the most used content on Facebook!

Post Consistently

Post at consistent times throughout the week to improve visibility. This will help keep your audience become engaged and interact with you through the platform. How often you post is up to your own discretion, but for most small businesses we recommend 3-4 times a week. This allows for them to be consistently spaced apart so your audience is frequently exposed to your content but not inundated. To keep this up, plan when you will post throughout the week and stick to that schedule.

Complete Your Page Information

Page information is a great way to provide information to your audience. If you fail to provide it to them you are losing out on an opportunity to showcase what your brand stands for. On top of that, your Facebook Business page is a great opportunity for SEO. It can potentially draw you business! Make sure you fill in as much information as you can.

Finding Daily Content for Your Facebook Business Page

With more than 350 million registered users on Facebook it only makes sense for your business to find ways to market your business there.  Facebook creates an opportunity for branding and expansion where small businesses were once dependent on local traffic alone. If your target customer is above 20 years old, they are there.  So how do you find content to use on a regular basis?

Duplicate and uninspiring content doesn’t stimulate people’s interest. The content you post on Facebook should be unconventional and exciting. It should be distinctive and more appealing than other content available online, in order to reach more people. As a business on Facebook, there will come a time when you run out of entertaining ideas to post. Coming up with unique content ideas is a time-consuming task, and it still won’t guarantee that your ideal audience would care for your content.

Fortunately, there are some places you can go to find ideas for your daily content on Facebook.

Go on Facebook to see what people are interested in

This is the first place where you should go to get crisp and engaging content. Navigating through Facebook feeds, you can see what kind of post is getting the most numbers of likes, shares and comments. You can use the assembled facts to create a content that fascinates people the most.

Use Q&A platforms to discover what questions people are asking

Websites that provide free-to-use and a professionally moderated Q&A platform are a great place to go if you want to find questions people have about your industry. In order to properly utilize this platform, you have to enter a search term, after which you’ll be greeted with a long list of questions related to your search term. You can take inspiration from this and incorporate the basis of these questions into your content ideas for Facebook.

Gather information on your competition through RSS feeds

RSS feeds or web-readers are a great means to track what your competition has been up to lately. You can also filter out unnecessary information from these feeds, and focus on the more relevant ones. You can use these feeds to understand people’s opinion on your competition and your industry in general. With an open-ended conversation on your competition, you can gather some of the most sensitive information about them. Information such as complaints against them, customer’s experience with their services and viewpoints from other people of your industry can help you get convincing ideas for your content post.

See the bigger picture through discussion forums

Discussion forums are a great place to hear other people’s opinion on different things – industries, brands, people, politics, and more. You can take these evaluations into account and create content that’s appropriate and uncommon. Giving people what they want can reward you with a tremendous amount of traffic.

For many small and mid-size businesses, Facebook pages are progressively becoming the most effective marketing platform. Employing these optimizations on your business page can considerably improve your brand visibility and outreach not just through Facebook, but throughout an array of sources on the internet.