Facebook can help you reach potential customers much more easily and quicker than ever before. This social media platform has been rapidly adding features that connect businesses with their target demographics. While these feature are incredibly helpful marketing tools, many businesses do not know how to use them. Here are some helpful tips on how to increase your businesses social media following and reach more customers.
These tips are for business/organization pages on Facebook. These pages offer more opportunities for growth than personal pages and look more professional. If you operate a private page, potential customers will have to send a friend request to your page in order to actively see your content. Whereas, a customer only has to follow an organization page, which saves time and is much more practical.
Make sure you and your audience can share your website’s articles
The reason for your company’s Facebook page is to connect with people on a more personal level and market what your company can do to for customers. With that in mind, the best way to connect with people is to offer relevant and valuable information so it is necessary for you to share articles from your website. Shared articles will provide customers with information about your website and posting them will increase your company’s credibility. Customers can then share these articles on their own pages, which acts as free marketing for your business.
It is important for posted articles to be informative and consistent. Most people feel negatively towards traditional marketing strategies. Posting informative articles on Facebook fixes this problem because it disguises marketing as information. Essentially, these articles are marketed to interested audiences rather than at them. These articles will link customers back to your website, where they will learn about issues and how your company can fix them.
Consistent Posts (Pictures and Videos)
Also, try posting at consistent times throughout the week. This will help keep your audience become engaged without becoming annoyed with your posts. How often you post is up to your own discretion, but for most small businesses we recommend 3-4 times a week. This allows for them to be consistently spaced apart so your audience is frequently exposed to your content but not inundated. To keep this up, plan when you will post throughout the week and stick to that schedule.
Use the resources Facebook gives you: About Page and Targeting Tool
It is important for your Facebook audience to feel like they know your business so they trust the information you post. One way to do this is by filling out the “About” page. The About page allows you to make information about what your business does, your mission, and contact information more readily available. This will make a viewer more likely to like your page because they have more context about what your business is all about.
The Targeting Tool is another nifty device that Facebook gives you to help your posts reach potential customers. This tool allows you to target specific demographics that may be interested in your post. All you have to do is enter information related to that post, and Facebook will feature your post on user’s feeds with similar interests.
Give a visual representation of your business
You’ve probably heard the saying “a picture is worth a thousand words.” This is especially true when it comes to your online presence. Your company’s Facebook page will be how many customers perceive your business. Therefore, you company needs to be represented well by pictures and videos. Do not be afraid to post pictures or videos of your company’s day-to-day operations. These pictures can be an excellent way for your customers to get a visual representation for what your company can do and the quality of work your company holds itself to.
The same thing is true for your company’s profile picture on Facebook. This picture will be the first thing people see about your business when they visits your page. First impressions are important, so make sure it is effective. This can be a picture of you, your logo, or a customized animation.