Successful Lead Generation Starts with Content
People have changed how they research and find information and look for products and services. Even how people make referrals and share their experiences has changed with the web and social media. Your customer is in control now more than ever and traditional marketing approaches must be balanced with online marketing strategies that help you meet your customers where they are.
All leads aren’t created equal. You want qualified leads. Qualified Leads are potential customers who have specifically expressed an interest in your company’s product or service. So how do you get their attention and Attract these new leads to our website?
Compelling content plays a major role in generating quality leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Your content needs to attract and retain customers by consistently providing relevant information that is valuable to them. It is an ongoing process that is a foundational component of the overall inbound marketing strategy. This is especially important if you need to emply B2B marketing - Business to business marketing- as a supplier of a product used to create more products that consumers buy directly.
Companies that blog have 55% more website visitors than those who don’t. That’s speaks volumes right? A big reason for this is because blogging helps you in respect to search engine optimization (SEO) as well. The more blog posts you publish, the more indexed pages you create for search engines to find and display. Business blogging not only helps you get that targeted content right to your customers frequently but it helps you attract search traffic through search engines as well.
Just creating a business blog won’t change your situation too much on its’ own however. Your blog has to be organized with good content, well-optimized and promoted. Blogs actually bring people in via Lead Nurturing, which is where you create relationships with the potential buyers from the beginning. Blogs give potential leads helpful information that can lead them to you and your company.