Good news is that Instagram isn’t making their changes immediately, but beta testing is currently being done. These “Turn on Notifications” posts are making users tired. The reality is that Instagram is changing user’s news feeds soon, but not today. This action will have a major impact on people and businesses alike.
Hundreds of accounts receive dozens of new photos hourly and many posts are getting lost in the middle of the Instagram madness. This is lowering the user’s experience, and surveys have shown that people are less inclined to use Instagram for that reason alone.
Instagram came up with a “solution” – putting an algorithm together to put the “best” photos, or photos that they think you like, at the top of your feed. If certain posts aren’t performing well, Instagram will make it harder for these posts to be seen by followers.
To sum it up, this means that Instagram might potentially be showing posts out of order, a feature similar to Facebook, and less like Twitter.
But what does it mean for brands and social media professionals?
Lack of analytics tools, means ads come into play, and they won’t be going anywhere anytime soon. Although, Instagram recently claimed that they are working on business tools with insights on your content, which should be available in the coming months.
An Instagram spokesperson recently spoke about the future algorithm:
“Performance or popularity is not what we’re optimizing for. While we are using likes and comments as signals, timeliness and the relationship between the poster and the viewer are also important.” We’re not removing any posts from people’s feeds, just reordering them. Moreover, as it stands, many people aren’t seeing posts from accounts they care about (on average, a user is missing 70 percent of their feed). Our goal is to help people see the posts they care about, including from brands.”
Many feeds were bombarded with the “Turn on Notifications” posts, and Instagram responded in a tweet: “We’re listening and we assure you nothing is changing with your feed right now. We promise to let you know when changes roll out broadly.”