Digital marketing has become an essential part of marketing to almost any businesses, but small businesses especially are really starting to rely on Inbound Marketing…and with good reason! Research shows that 92% of adults actively search online and a whopping 89% search online before they buy a product! Any business that can market themselves effectively online can generate new leads, convert more customers, and strengthen existing relationships. Done properly it can generate a huge return on your marketing dollars. Comprehensive Online Marketing plans include website optimization, calls to action, landing pages, SEO, blogs, video, social media, email marketing, and analytics. (Whew, that’s a lot, right?!)
While SEO is no longer the sole focus of being found online it is still a major piece of the puzzle, and one that is constantly evolving. Google and BING have reshaped the SEO landscape and search engines have increasingly emphasized user experience, often at the expense of traditional techniques and strategies for marketing and placement.
“Search experience optimization” is what SEO should really stand for!”
A strong digital marketing and Search Engine Optimization campaign will drive traffic to your website and help you attract new leads. If you find that your business isn’t on the first page in a critical product or service category we can help you get there within next few months. We will optimize your architecture for speed, improve your on-page SEO, help you create and expand your off-site SEO, register your website with a number of third-party directories, create a series of targeted Landing Pages, and more! When we have everything properly representing you and your business we’ll work on social media marketing campaigns, targeted ads, and more to help your company move up the food chain and back in to the prime spots.