When you start blogging and write great blog posts, you obviously write in hopes that you're beginning to grow and reach your target audience and that someone gets something valuable from the content you've made. Blogs are a great way to connect and engage with your current- and potential- target market customers with. Finding your target audience with blog post content marketing is a great way to gather many groups of people and introduce them to your products and services.
If you haven’t captured your ideal customer's attention within a minute, you’re not going to, and they’ll leave your website too quickly. You want to ensure that your blog posts and marketing campaigns will keep and hold people’s attention and have them coming back for more!
Remember who your audience is and make sure that chosen topic is easy for them to read and understand. Start with clear paragraphs. For a blog post, start a paragraph with the most important sentence, then explain or elaborate on it.
This way a reader will be able to grasp the most relevant content from your article, just by skimming. Bold face type will help with important notes later in the paragraph. Also, make sure paragraphs aren’t too long – about 7 or 8 sentences.
Try to write sentences with no more than about 20 words. Long sentences aren’t always bad, but make sure that they’re placed where they will be the most useful. Don’t use too many at one time.
Words that contain four or more syllables are considered difficult to read. Where possible, limit the use of these words. Sometimes a blog post just is about something that is difficult to explain or requires a more advanced vocabulary. If that’s the case, just make sure sentences and paragraphs are not too long and the readers will easily understand your content.
Using transitional phrases keeps your phrasing smooth throughout your piece. It helps keep the language from feeling choppy and provide some direction for your readers. Some transition words and phrases include: ‘most importantly’, ‘because’, ‘thus’, or ‘besides’. For summarizing, use first, second, third etc. If you need to compare and contrast, write same, less, rather, while or either. When ending your posts, use hence, consequently or therefore.
Alternate longer paragraphs and sentences with short ones. If you have a word that you like to use often – use synonyms. Some people use the word ‘and’ or ‘too’ very often. Mixing it up with ‘also’ or ‘moreover’ could make a text more attractive and readable.
If you want your readers to read your entire blog post – make sure that your text is easy to read. Avoid long sentences and write clear paragraphs. If you’re not sure, let someone who doesn’t have your technical knowledge read it. Ask them how easy it is to read!
Popular content features are great to include in your blog posts. Things such as block quotes are large pieces of text that grab the reader's attention. These usually have an important piece of information like a statistic or an eye-opening fact that help get your point across.
There's also a new format of blogging known as "Listicles": simply when the main information in the article is written out as a list. Lists are great because the audience sees them as an efficient, reliable way to get their information.
You could write the most amazing blog post in the world, but if no one can see it, what’s the point? That’s when you have to make sure you follow SEO Tips so that both humans and search engines like your content. And of course, extend your reach by linking your new content through other social media; this broadens the awareness so more people can read your blog and engage with what you have created.
Expand your reach further my creating a call to action on a blog, such as exchanging free content for an email address. Developing an email list helps you to grow and define your target audience at the same time.
A great resource for content creation is Yoast SEO; this analyzes the WordPress blog text for many of these with it’s readability analysis. Install this free plugin to make sure your posts are easy to understand and read!