Keep Your Audience in Mind
Write Short Sentences
Try to write sentences with no more than about 20 words. Long sentences aren’t always bad, but make sure that they’re placed where they will be the most useful. Don’t use too many at one time.
Use Correct, Appropriate Vocabulary
Words that contain four or more syllables are considered difficult to read. Where possible, limit the use of these words. Sometimes a blog post just is about something that is difficult to explain or requires a more advanced vocabulary. If that’s the case, just make sure sentences and paragraphs are not too long and the readers will be fine!
Use Transition Words and Phrases
Using transitional phrases keeps your phrasing smooth throughout your piece. It helps keep the language from feeling choppy and provide some direction for your readers. Some transition words and phrases include: ‘most importantly’, ‘because’, ‘thus’, or ‘besides’. For summarizing, use first, second, third etc. If you need to compare and contrast, write same, less, rather, while or either. When ending your posts, use hence, consequently or therefore.
Mix and Match
Alternate longer paragraphs and sentences with short ones. If you have a word that you like to use often – use synonyms. Some people use the word ‘and’ or ‘too’ very often. Mixing it up with ‘also’ or ‘moreover’ could make a text more attractive and readable.
If you want your readers to read your entire blog post – make sure that your text is easy to read. Avoid long sentences and write clear paragraphs. If you’re not sure, let someone who doesn’t have your technical knowledge read it. Ask them how easy it is to read!
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