Marketing For Roofing Companies
More Roofing Leads. Less Guesswork.
Why We Focus on Roofing
Helping Roofers Dominate Their Market, One Lead at a Time
Roofing is competitive. Leads get more expensive. Google keeps changing the rules.
Most roofers don’t want to mess with marketing, they just want the phone to ring with jobs to book.
That’s where we come in. We help roofing companies get steady leads using what actually works, and we stay on top of the changes so you don’t have to.
Whether you’re looking to increase visibility, generate more leads, or optimize your website for conversions, we work with roofers that want more calls, better leads, and fewer marketing surprises.
Damschroder Roofing
How 828 Marketing Helped Damschroder Roofing Generate Millions in Revenue Through Digital Marketing
The Challenge
Limited Online Visibility: Their organic search presence wasn’t driving the high-value commercial roofing leads they needed.
Underperforming PPC Campaigns: Existing campaigns were expensive with low conversion rates.
Local Search Presence: Google Business Profile needed optimization to generate consistent inbound calls and website visits.
The Strategy
- Comprehensive Keyword Strategy: We expanded keyword targeting and increased search rankings by 500%.
- Google Business Profile Optimization: Generated 200+ direct calls and interactions per month.
- Refined PPC Campaigns: Improved CTR to 10.9%, with conversion rates jumping to 28.71% in Q2 2023.
- CRO: Optimized website structure, landing pages, and calls-to-action to improve engagement and conversions.
The Results
500% increase in keyword rankings for high-value commercial roofing terms.
200+ inbound calls and interactions per month from GBP optimization.
PPC CTR increased to 10.9%.
Conversion rate improved by 175% in just one quarter.
Cost per conversion dropped by 50%.
Client Testimonial
“We were aware of the potential of digital marketing, but the results we’ve seen have surpassed our expectations. Every key performance indicator, from keyword rankings to conversion rates, has seen impressive growth. It’s clear that with the right strategies in place, the digital landscape offers unparalleled opportunities for businesses like ours.”
– Ian, Damschroder Roofing
Conclusion
Damschroder Roofing’s success shows how direct response marketing—driven by SEO, PPC, and local search optimization—can generate millions in revenue and drastically improve ROI. By implementing targeted strategies and continuously optimizing, 828 Marketing helped them secure high-value leads and dominate their market.
All Phase Roofing & Construction
How 828 Marketing Helped All Phase Roofing Dominate the Local Market
The Challenge
- SEO Optimization: Needed to cement their position as the #1 roofing company in their local market.
- Google Business Profile: The profile wasn’t optimized to its full potential, leading to missed opportunities.
- Website Visibility: Required stronger engagement and better performance to drive local traffic.
The Strategy
Local SEO: Optimized keywords like roof repair, roof replacement, and roofing contractor to rank #1 in their local area.
Google Business Profile Optimization: Increased inbound calls and website traffic by enhancing their profile.
Continuous Web Analytics Monitoring: Regular optimization and refining strategies based on user behavior and analytics.
The Results
- #1 rankings for key roofing keywords in their local market.
- Over 1,000 inbound calls per month generated from their Google Business Profile.
- 1,250 potential clients directed to their website monthly.
- 65% increase in clicks from local searches in 2023.
- 100x ROI with $100 for every $1 spent.
Client Testimonial
“Securing the top position for so many crucial keywords has transformed our business. The phone doesn’t stop ringing, and we’re recognized as the go-to roofing company in the area. The numbers speak for themselves, but beyond that, our reputation has seen a massive uplift. Digital optimization has been a game-changer for us.”
– Gary Grossman, Owner, All Phase Roofing
Conclusion
All Phase Roofing’s story proves that with the right local SEO and Google Business Profile optimization, roofing businesses can dominate their local market, generate more leads, and see tangible revenue growth. With a focus on performance-driven strategies, we helped them enhance their visibility and reputation—all while achieving an outstanding ROI.
Why Choose 828 Marketing for Your Roofing Business?
Turning Your Roofing Website into a Lead-Generating Machine
Roofers work with 828 because we keep things simple and honest.
We help roofing companies get more calls, better leads, and steady growth without wasting money or guessing what works. We tell you what’s working, what’s not, and what we’re doing about it—plain and simple.
We also focus on long-term partnerships. We only work with one roofing company per service area, so we’re never helping your local competitors. When we partner with you, our focus stays on growing your business—not splitting attention between companies fighting for the same leads.
That’s why most of our clients stay with us for five years or more. We’re not here for quick wins or short campaigns—we grow with you as your business grows.
Our job is to handle your marketing so you can focus on running your roofing business.
How We Help Roofing Companies Generate Steady Calls and Jobs
Customized Strategies for Roofing Companies
These are the tools we use to get you more leads. We handle the setup, testing, and changes—so you don’t have to.
SEO for Roofers: Rank higher in local searches and attract qualified leads with targeted SEO strategies.
PPC for Roofers: Instant visibility with highly-targeted ads that drive quality leads to your business.
Web Design: Create a user-friendly website that builds trust and increases conversions.
Email Marketing: Nurture leads and stay top-of-mind with effective email campaigns that drive engagement.
CRO: Optimize your website’s performance to maximize the number of leads you convert.
Get Found With Roofing Search Engine Optimization
When homeowners and property managers need a roofing contractor, they typically start with Google. If your company isn’t showing up in search results, those leads are going to your competitors.
Our Roofing SEO services help roofing contractors improve visibility in Google Search, Google Maps, and local search results. We optimize your website, content, technical SEO, and local presence to help you attract more qualified leads and generate consistent opportunities.
Roofing SEO Services Include:
- Local SEO
- Google Business Profile Optimization
- On-Page SEO
- Technical SEO
- Content Creation
- Link Building
- Performance Tracking
Get Leads Faster with Roofing Google Ads
When homeowners need a roofer, they often turn to Google first. Roofing Google Ads puts your company in front of potential customers at the exact moment they’re searching for roof repairs, roof replacements, storm damage services, and emergency roofing help.
At 828 Marketing and Web, we create and manage Roofing Google Ads campaigns designed to generate qualified leads while maximizing your advertising budget. From keyword targeting and ad creation to landing page optimization and conversion tracking, we focus on turning clicks into calls and appointments.
Our Roofing Google Ads Services Include:
- Search Ads Management
- Local Service Ads (LSAs)
- Landing Page Optimization
- Call Tracking & Reporting
- Conversion Tracking
- Campaign Optimization
Commercial Roofing Marketing That Generates Qualified Opportunities
More Qualified Commercial Roofing Opportunities
Commercial roofing buyers have a different purchasing process than residential customers. Property managers, facility directors, building owners, and general contractors often spend weeks researching contractors before requesting a quote.
828 Marketing and Web helps commercial roofing companies increase visibility, generate qualified leads, and build a stronger sales pipeline through targeted SEO, Google Ads, Local SEO, and conversion-focused websites.
Whether you specialize in roof replacements, maintenance programs, coatings, metal roofing, TPO, or industrial roofing systems, we create marketing strategies designed to put your company in front of the right decision-makers at the right time.
Our commercial roofing marketing services include:
- Commercial Roofing SEO
- Google Ads Management
- Local SEO
- Website Optimization
- Content Marketing
- Lead Tracking & Reporting
A Clear Path to Growth
3 Simple Steps to Better Leads
Find the Opportunity
We identify where your best growth potential exists.
Build the Engine
We launch a focused system to generate qualified leads.
Scale What Works
We improve results and expand with confidence.
What You Can Expect
What do you get with your integrated solution?
- A Dedicated Account Manager
- Your Website Customized into an Online Marketing Funnel
- Improved Keyword Rankings and Local Search Traffic
- Targeted Local Advertising Campaigns
- Automated Email Marketing Campaigns
- Lead Nurturing
- Conversion Optimization
- Compelling Copy & Creative Assets
- Monthly Reporting and Quarterly ‘Deep-Dive’ Analysis
Let’s Get Started
Ready to Dominate Your Market?
If you’re a roofing business owner looking to generate more leads, increase conversions, and boost your revenue, we’re here to help. Schedule a free consultation and learn how we can grow your business with our performance-driven marketing solutions.
What clients are saying...
"Thanks to 828, our phone never stops ringing, and we are now the leading roofing company in our area."
"We were aware of the potential of digital marketing, but the results we've seen have surpassed our expectations. Every key performance indicator, from keyword rankings to conversion rates, has seen impressive growth. It's clear that with the right strategies in place, the digital landscape offers unparalleled opportunities for businesses like ours."
Proven Tactics. Practical Advice.
Ready to simplify your digital marketing and see tangible growth?
Explore our solutions or schedule a free consultation today.
