Google My Business is rolling out short names!
One of the primary challenges with sharing your Google My Business(GMB) account is an unwieldy URL full of random letters and numbers. But short names allow to you have a concise, easy to share URL.
So what does this mean for you as a business owner?
First of all, it means that you will have an easier time using your GMB profile as another social media platform. You’ll be able to share it with users more easily so that they can use it to get more information about your business and/or leave reviews.
Secondly, you should be thinking about what you want your short name to be. It can be a combination of letters and numbers, can have a location, and as of right now doesn’t have many limits on it. However, you should be thinking of something that’s relevant to your business yet easy to remember. Consider your branding!
For example, several great ideas for what our short name could be including 828MarketingandWeb, 828getsresults, 828lovesLynchburg, or 828digitalmarketers. It captures the essence of our brand in several different ways, and gives us an assortment of choices on the off chance our primary choice is already in use. Your domain name should be taken into account when choosing these short names as well so that you keep branding consistency as much as possible.
If your GMB doesn’t have this feature yet, don’t worry. It’s only been rolled out to about 1% of users at this point. But you can still come up with some ideas for your short name and be ready to implement as soon as you can! Just make sure you know for sure what you want because you can only change your short name 3 times each year.