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We have finally reached the era where Digital Marketing is no longer seen as just another channel to incorporate into your marketing plan. Digital Marketing has become THE channel, and to many it is now simply referred to as …Marketing.
With 95% of small businesses planning to increase spending on digital marketing this year, it’s clear that business owners are catching on. To boost your visibility, generate quality leads, and get more sales you need to implement comprehensive online marketing strategies that are customized specifically for your business.
The problem for many small business owners is that there are so many options to choose from, and such a variety of tasks to complete, that it’s easy to lose track.
What’s most important? How do I put it altogether? Where do I start?
This guide isn’t meant to answer all your questions, or give you that comprehensive plan, but it will help you outline a complete digital marketing strategy that you can customize and implement for your business. If you can cover each of the areas outlined in this guide, you will be well on your way!