There’s a saying we love at 828 and you can probably relate to as well, “The best time to call is EMAIL!” The fact is with all the growth in social media and mobile devices people still like to use their email. A lot! In fact 74% of consumers prefer to receive commercial communications via email. It’s no surprise then that email marketing has shown a positive ROI of 4,300%! So with all that being said it’s a no-brainer for business owners and marketers to continue to focus on email when reaching potential and existing customers and there are a number of great ways to do that. They don’t have to be overwhelming or too demanding on your time and energy, so don’t shy away. There are ways to interact with prospects and customers through email that you simply don’t have through other platforms.
Knowing you have to include email marketing with any inbound marketing plans for 2016 let’s look at where email is going and what’s ahead for email marketers in 2016.