Conversion Rate Optimization
It's possible to up to 500% more leads from your existing traffic! 828 will work with you to optimize your customer experience using data-driven conversion optimization. By understanding what drives, stops, and persuades your visitors, we can help you offer them the best experience possible. Our conversion experts will find and repair the leaks in your website sales funnels leading to more conversions...and more revenue.
Conversion Optimization (CRO), this is the process of optimizing your website pages and sales funnels to increase the number of conversions. With technology where it is today, you don't have to guess what will work for your users anymore. You don't have to rely on someone else's 'Best Practices', that may or not work for your website visitors. 828 will implement multiple on-page tests to find out exactly what works best for your specific website visitors.
We will build a process of ongoing optimization across your website and sales funnels that gives your users exactly what they need to convert. By improving the user experience, you maximize the effectiveness of your website and improve your chances of turning your visitors into customers.
828 conversion experts will help you turn traffic into quality leads. Our team will work with you to see the big picture and get into the mind of your customers.
We will start by analyzing your website and gathering both Quantitative and Qualitative data in order to understand your visitors, users, and customers. The goal is to identify problem areas and remove friction along your sales funnels.
We will study behavioral insights through session recordings, heatmaps, on-page surveys, and form analytics.
Areas of Improvement
We will analyze poor performing traffic segments, conversion road blocks or layout problems and identify areas for improvement.
We will define usability tests to uncover why your website visitors are feeling discomfort.
After thoroughly reviewing areas of concern, we will develop hypotheses for a variety of solutions and put them to the test!
Using actual data we can understand your website visitors and fix problem areas throughout your website and conversion funnels
No more guessing! You will have actual data from potential customers that will help you increase the percentage of users who convert on your website pages.
Conversion Optimization for Small Business Websites
As a business owner, you need to know how to optimize your website for conversions. You don't have to understand all of the conversion optimization techniques, but you should understand enough to be know when your website isn't performing.
The only way to boost website conversions is to begin testing and optimizing. Optimizing your pages for conversion is a gradual process, and certainly not something you do once and you’re done. This needs to become part of your internal marketing process. According to econsultancy, companies that focus on conversion optimization are twice as likely to see a large increase in sales.
A solid CRO Strategy will help you improve brand recognition for your business, increase the number of visitors to your website, and increase conversions across all of your pages. The ultimate goal is to generate more leads and sales.
What is Conversion Rate Optimization?
A conversion is when a visitor on your website takes a specific action on one of your pages like:
- Filling out a form
- Downloading your lead magnet
- Signing up for your newsletter
- Calling to setup an appointment
When your website visitor does this you move them forward in your virtual relationship and turn that prospect into a qualified lead.
Your conversion rate is the percentage of website visitors who take a desired action on your website pages. Conversion Rate Optimization (CRO) is when you implement conversion rate optimization techniques to improve the number of conversions as well as the percentage of those conversions.