Web Design Services and Development
Did you know that 75% of people judge a company based solely on its website? Meaning you need to make a strong first impression with a clean and professional design that effectively showcases your brand and offerings within seconds.
At 828 Marketing and Web Design, we specialize in creating compelling websites that drive results for your business. With a proven track record since 1998, we have successfully launched numerous award-winning websites and applications that generate revenue by leveraging cutting-edge web and mobile technologies. Our expertise lies in crafting mobile-first designs using WordPress as a content framework, ensuring your website captures the attention of your target audience. Whether you need a simple website or a complex e-commerce platform, we will find a solution that will work best for your business.
Charlottesville Web Design
Located in Virginia, 828 Marketing is a trusted web design firm renowned for empowering businesses to thrive in the digital realm. Our team of highly skilled designers is dedicated to collaborating with you to develop a website that showcases your company's distinctive identity, setting you apart from competitors. We recognize the significance of your website as a valuable investment, and we're committed to working closely with you to ensure it aligns with your unique objectives and requirements. Trust us to help you make a lasting impact online.
Scientific Web Design
At 828, we recognize that exceptional websites are not created using a one-size-fits-all approach. It's not solely about investing more money; it's about the strategy employed. The guys at Conversion Rate Experts have designed more top 500 websites than anyone else, and they do an excellent job of explaining what makes them successful. This philosophy resonates deeply with us and aligns with our own extensive experience working on prestigious projects such as the Statue of Liberty, Black and Decker, and Navy Federal Credit Union.
The key differentiator between highly successful websites and the rest lies in the realm of "Scientific Web Design." This methodology can be succinctly summarized by three fundamental principles:
- Design for function not aesthetics
- Carry out regular experiments on your website
- Make frequent, small changes with rare website redesigns
By following this approach, our clients’ websites are constantly optimized for user experience, regularly improving conversions and revenue.
If you double the number of experiments you do per year you’re going to double your inventiveness.”
828's CRO Web Design & Development Process
The truth is, it’s not rocket-science. Most people understand the concept of user-centric design in theory. Most people even get the idea of A/B testing to determine user preferences. But no one knows how and where to test, nor how to apply it. They also don’t seem willing to put in the necessary time in to learn.
Using tools from Google, HotJar, Moz, and more, we take a different approach to web design that will improve your conversions. Our methodology revolves around conversion rate optimization, a process that utilizes a comprehensive range of tools and techniques to enhance conversion rates on your website and landing pages. Here's how we do it:
- We analyze your website, existing traffic sources, and your visitors
- We study your users and identify any barriers or user-experience issues
- We target key opportunities and hidden potential
- We create long-term strategy and define key metrics
- We create an experimental plan
- We carry out regular A/B testing and experiments
- We implement changes in frequent, small, targeted iterations
- We transfer these changes to other, relevant areas and sales funnels
Our approach to optimizing your website is an ongoing, iterative process. We believe in relentless improvement, continually refining and enhancing your online presence. Say goodbye to the cycle of complete overhauls every few years. Instead, we encourage you to break free from blindly following best practices based on others' websites and users. It's time to shift focus from designing a website solely based on aesthetics to one that prioritizes functionality.
CRO web design creates websites and landing pages that are perfectly designed to convert YOUR specific users. It's a model that constantly changes with your market. it's data-driven, based completely on the actions of your users. It's how we can guarantee that your website profits will increase, while your costs decrease! We don't just say it, we put our money where our mouths are with our 'value-based pricing' models. If you don't make money, we don't make money.