What is PPC Advertising?

PPC, or Pay-per-click, ads are a type of paid advertising that shows your business to people on search engines or social media platforms based on predefined criteria such as search habits, demographics, and location.

Paid advertising gets your content out in front of a larger audience than just SEO.

How Do I Set Up PPC ads?

Unfortunately, that's not an easy question to answer. It depends on what kind of ads you need! Facebook, Google, and every other system have very different methods of setup.

What's the difference between PPC and CPC?

PPC is short for pay-per-click, and is a type of advertising. CPC is cost per click, and is a metric for this type of advertising!

How do I Earn Money with PPC Ads?

Google Adsense allows for you to become part of the display ad network.

Google Ads is an online advertising platform developed by Google that allows businesses and individuals to create and display ads on the Google search results pages and other websites that are part of the Google Network. The ads can be displayed in various formats, including text, image, and video, and can target specific audiences based on location, interests, demographics, and other factors. Advertisers bid on specific keywords and pay only when users click on their ads, which is why the platform is also known as pay-per-click (PPC) advertising.

Pay Per Click (PPC) Management Services

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Charlottesville's Professional PPC Agency

828 Marketing and Web Design is your go-to internet marketing agency for Google Ads and PPC services in the Charlottesville area. We specialize in helping businesses maximize their online advertising efforts through strategic Google Ads campaigns. With our help, you can reach your target audience with precision and efficiency, driving more traffic, leads, and sales to your website.

Our team of experienced PPC experts knows what it takes to create a successful Google Ads campaign. We'll work with you to understand your business goals and target audience, then develop a customized strategy that fits your unique needs. Whether you're looking to increase brand awareness, generate leads, or boost online sales, we've got you covered.

We'll monitor your campaigns closely, making adjustments as needed to ensure you're getting the best possible results. And with regular reporting and analysis, you'll always know how your campaigns are performing.

Our PPC services include:

Keyword research and selection
Ad copy creation and testing
Campaign setup and optimization
Landing page design and optimization
Bid management and budget tracking
Performance tracking and reporting

We also offer ongoing maintenance and support, so you can rest assured that your campaigns are always in good hands. With our help, you can focus on running your business while we take care of your online advertising needs.

Ongoing Analysis and Maintenance

Our experienced team of professionals will closely monitor your campaigns, analyzing various metrics and key performance indicators to gain valuable insights. We leave no stone unturned in our quest to optimize your campaigns for maximum effectiveness. By carefully examining data such as click-through rates, conversion rates, and cost-per-acquisition, we can identify areas of improvement and make strategic adjustments.

Periodic adjustments are an essential part of our process. As we identify trends and patterns in campaign performance, we proactively refine targeting parameters, ad copy, keywords, and bidding strategies to enhance the overall efficiency and impact of your campaigns. Our goal is to continually fine-tune your campaigns to ensure they align with the evolving dynamics of your target market and industry.

Where Can You Advertise?

Nowadays, nearly all contemporary web browsers and social media platforms offer the feature of paid advertising. Among the most popular platforms used for pay-per-click (PPC) advertising campaigns are Google AdWords, Facebook Ads, and even LinkedIn's newly revamped advertising system. The selection of advertising networks, however, should depend on your specific advertising objectives.

General Advertising

Typically, the easiest entry point is via Google AdWords. Essentially, you're crafting search "ads" that resemble paid search results. Whenever a user searches for a topic that relates to your selected keywords, they'll come across your ad. However, depending on your target audience, you may find that Bing, whose advertising software also covers Yahoo, yields better results.

Targeted Offers

For more focused or time-sensitive promotions, social media is your go-to resource. Facebook advertising is overwhelmingly the most prevalent option, with other social media platforms potentially playing a role depending on your target audience. Nevertheless, if your audience demographics are highly specific, it's worth testing out alternative platforms. More targeted promotions often require a more precise call-to-action than a broader advertising campaign would.