Email marketing is a Digital Marketing strategy that allows your business to stay in front of potential customers and promote yourself through the use of targeted email.
Given how many people still use email, it's still a vital part of your marketing strategy. Make sure you're making the most of this part of your overall strategy with these tips.
Email marketing is expected to continue growing over the next few years, while also outlasting other digital marketing channels. In fact, 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
74% of consumers prefer to receive commercial communications via email. It's no surprise then that email marketing has shown a positive ROI of 4,300%! Email Marketing is a must in 2016.