Digital Marketing Archives - 828 Marketing & Web Design

Digital Marketing content with insights and strategies for small business owners, marketing professionals, and anyone else looking to use online marketing tactics to promote and market their business services and products.

March 15, 2022
business citations

The Benefits of Local Citations: Why They Matter for Your Business

Citations help Internet users to discover local businesses and can also impact local search engine rankings. Specifically, having the right basic citations can boost your local search visibility.
December 13, 2021

The Importance of Defining Your Target Market

Defining your target market, buyer personas, and marketing triggers dictates everything from your website design to your choice of social media channels.
August 27, 2021

Reputation Management for Small Businesses

Your online reputation can be your business’s most important asset. What people say about you online can impact decisions on how potential customers interact with your business.
August 20, 2021

How to Respond to Negative Reviews

According to a recent Bright Local report, "85% of consumers trust online reviews as much as personal recommendations and 48% of them need at least a four-star rating before they consider choosing one!" Here are some tips for handling negative reviews.
July 30, 2021

5 Steps to Get Local Business Leads

June 8, 2021

Inexpensive Lifestyle Business Ideas

Lifestyle Business Ideas That Cost Less Than $500 To Start If you’re reading this article, I practically guarantee that you’ve at least once dreamed of launching […]
June 2, 2021

Unlock the Power of Local SEO

Unlock the Power of Local SEO For Small Business Man, Local SEO has changed so much these past few years. It’s become its own discipline, hardly […]
May 26, 2021

5 Web Design Tips for Small Businesses

Everyone already knows that in 2021 it is near-impossible to run a business without a website. Whether you already have a site that isn’t giving you the results you were hoping for, or you’re looking to start your first website project, you’ll need a guide to get started.
May 14, 2021

Developing Effective Small Business Branding And Strategy

If you’re an entrepreneur or looking to become one, you should know that developing an effective small business brand strategy requires time, effort, and a lot of research. But the big question is: how do you even know where to get started?