Digital Marketing Archives - 828 Marketing & Web Design

Digital Marketing content with insights and strategies for small business owners, marketing professionals, and anyone else looking to use online marketing tactics to promote and market their business services and products.

November 2, 2022

10 HVAC Digital Marketing Tips & Strategies

10 HVAC Digital Marketing Tips & Strategies The HVAC industry has seen its share of challenges in recent years, both in the US and across the […]
July 25, 2022

The Complete Guide to the New Google Business Profile for Local SEO

Formally known as "Google My Business", your Google Business Profile is one of the most important assets for local lead generation. This guide will help get you started, while also providing tips & tricks.
June 30, 2022

8 Lead Generation Strategies for your Roofing Business

In the roofing business, competition is high, and customers often don't know how to recognize quality. With that in mind, we provide lead generation strategies that acquire more roofing leads!
March 15, 2022

The Benefits of Local Citations: Why They Matter for Your Business

Citations help Internet users to discover local businesses and can also impact local search engine rankings. Specifically, having the right basic citations can boost your local search visibility.
December 13, 2021

The Importance of Defining Your Target Market

Defining your target market, buyer personas, and marketing triggers dictates everything from your website design to your choice of social media channels.
August 27, 2021

Reputation Management for Small Businesses

Your online reputation can be your business’s most important asset. What people say about you online can impact decisions on how potential customers interact with your business.
August 20, 2021

How to Respond to Negative Reviews

According to a recent Bright Local report, "85% of consumers trust online reviews as much as personal recommendations and 48% of them need at least a four-star rating before they consider choosing one!" Here are some tips for handling negative reviews.
July 30, 2021

5 Steps to Get Local Business Leads

June 8, 2021

Inexpensive Lifestyle Business Ideas

Lifestyle Business Ideas That Cost Less Than $500 To Start If you’re reading this article, I practically guarantee that you’ve at least once dreamed of launching […]
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