828 BLOG | Digital Marketing and Web Design Articles

828 Marketing and Web Design: Blog

October 22, 2018

Defining Your Target Market

Defining your target market, buyer personas, and marketing triggers dictates everything from your website design to your choice of social media channels.
August 30, 2018

What are Citations and How do they Help your Rankings?

Citations, or Local Business Listings, are one of the best ways to ensure that your business is visible in Google Maps and search results. BrightLocal, a […]
August 8, 2018

6 Easy Tips to Create a Successful Content Marketing Campaign

In today’s intensely competitive and expanding global marketplace, it’s essential for your business to create an effective content marketing strategy.
July 20, 2018

60 Stats & Trends that Will Define the Future of E-Commerce [ Infographic ]

This infographic offers some great information about how E-Commerce has changed and how to reach your customers.
June 13, 2018

Shoppers Psychology Online and Offline [Infographic]

Our friend Josh Wardini at Webmasterjury created this great infographic for us on understanding your customers and their buying strategies. Check them out!
May 21, 2018
Heading Tags for SEO

SEO Best Practice: Heading Tags

Heading tags are tags that are used when designing web pages that help both readers and search engines understand the content on that page better.
May 1, 2018

Effective Marketing Emails

Email allows small businesses to communicate directly with their customers. Learn how to make your marketing emails personalized and conversational to improve their effectiveness.
April 25, 2018

Client Spotlight: Commercial Glass and Plastics

Website design and Digital Marketing efforts in 2017 generated hundreds of qualified leads and increased traffic for Commercial Glass and Plastics, a Lynchburg glass and glass repair shop.
March 27, 2018

Reputation Management for Small Businesses

Your online reputation can be your business’s most important asset. What people say about you online can impact decisions on how potential customers interact with your business.