If you wish to improve your plumbing business, the best thing to do is to land more jobs. However, finding leads is not the easiest thing to do, especially if you are working on your own. Professional companies often have a team of people. Some work on marketing, some on sales, and then you also have people who take care of the website. If you are a solo plumber without the support of other people, finding leads will be a more difficult job. Nevertheless, we will show you the best way to get plumbing leads in 2022.
We will discuss different strategies and show you how to manage your business as a single person. There is no reason to despair in this situation; we have got you covered for everything!
As a plumber, you are constantly communicating with clients face to face. This is a massive benefit to your business because you get to advertise your business in the most personal way. Furthermore, you get to take care of the reputation of your business in person.
After a good job, always ask for a recommendation and leave your business card. Your customers will be more than happy to recommend you to a friend or family member, especially if they are satisfied with the service level.
You could also ask them to leave a review on your website or GoogleMyBusiness. This is an excellent move, and it will only take a couple of moments, while it will mean a lot to your business.
It does not hurt to be extra pleasant when finalizing your job and offer to call back and check if everything looks fine after a few days when your clients have had the time to see everything carefully.
If you have a social media profile, it is imperative to ask your clients to leave a comment or share your stories. This is an excellent way to find people to advertise your business and spread awareness. People like to share social media posts, so use that opportunity.
If you own a plumbing blog, let them know about it. First, they can find many valuable pieces of advice. And second, the customers can also share your blog posts to help others and bring you more leads this way.
You can also take pictures of finished work, post them on social media, and tag your clients. They can leave a "Thank you" comment to help get the conversation going.
An excellent way to reward people for recommending you further is to offer discounts the next time they need your services. This does not have to be a considerable discount but a token of your gratitude.
These special offers are a perfect incentive because people like to save money.
Even though this will be more difficult if you work on your own, it is crucial to work on your website. If you are communicating with your customers and they are referring you to their friends and family, you can expect an increase in traffic to your website. They will want to learn more about you and your business, even if they don't need plumbing services immediately.
Nevertheless, you should use the power of your website to convert those visitors into future customers.
When we talk about working on your website, that includes:
● make sure all of your contact information is updated;
● regularly share finished projects;
● if running a blog, consistently release new content;
● if visitors comment on your blog posts or leave reviews, make sure to reply as soon as possible;
● optimize your website by working on keywords and titles.
This is another very efficient advertising strategy that can get you new leads. Pay-Per-Click advertising is a paid method of advertising that targets the right group of people. And, you only pay when someone clicks on your ad.
A considerable benefit of this strategy is that it does not require time to become efficient. As soon as you display your ads, the new leads will start coming in.
However, finding a balance between paid advertising and organic traffic is crucial. PPC advertising should only be used as a booster to your other advertising methods, or you will spend too much money.
People will always need plumbers to fix their pipes. But, they will never look for a plumber in advance. What usually happens is they get a leak, and they search for a plumber. It's not something you can postpone; it is crucial to be proactive.
The best strategy is to find partners—for example, partner up with an electrician, a painter, or someone else in the business. Whenever you have a plumbing job, you can also recommend them. And, when they have a job, they can recommend you. This way, you are already advertising yourself before the customer even needs a plumber. This proactive approach is excellent because you can claim the market for yourself. If people have your card, they will call you before they search for other plumbers.
If you didn't do this so far, it is crucial to open a GoogleMyBusiness profile. This way, you place your business on the local map and help local customers to find you more easily. Your business will also pop up when they search for plumbers in their neighborhood.
We gave you various options to get plumbing leads in 2022. It is up to you to decide what method you want to use. Our advice is to combine all of the above to achieve the best results. Nevertheless, pace yourself, especially if you are working alone. Focus first on word-of-mouth advertising and customer reviews since that is the most efficient strategy you can use. Everything else is just a bonus. Best of luck!