SEO Services to Increase Revenue
828 is a Virginia SEO company based in Lynchburg that uses effective SEO services to help small businesses improve their search results and generate quality leads and calls. If you're looking for an SEO company that understands the importance of using SEO marketing to increase online visibility for your business, or implementing Local SEO services that improve your SEO ranking, the team at 828 feels like we have the most effective SEO services and content marketing to help your business grow.
We understand that a great website isn’t as valuable as it can be unless it attracts and informs visitors—and converts those visitors in to customers. Once you’ve created valuable content for your customers it’s time to make sure that it gets put in front of the right people at the right time.
Search engine optimization (SEO) does more than increase your website ranking in the search engines. Properly done it will increase your visibility, improve your branding, boost your traffic, add credibility, and of course help increase traffic, leads, and sales!
Improving your SEO ranking starts with your SEO strategy. SEO is complicated, and a quick Google search will get you lost real quick. To implement effective SEO services, you need to plan, outline, and implement comprehensive SEO and Local SEO marketing campaigns.
828 will help you organize your website content to help establish your business as a thought-leader in your space while establishing domain authority and improving trust with search engines like Google. Ultimately, we will help you implement an SEO strategy that will bring in more organic traffic to your website, improve your seo rankings, and generate more leads. 828 will orchestrate your SEO strategy using the following SEO best practices:
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Technical SEO: Site Analysis
The first step in the Technical SEO process is handled through an SEO Audit. This involves optimizing your website so that search engines can effectively read, index, and understand your website. Using this data we can run a detailed SEO analysis and analyze the site, prioritize the issues, and create an SEO checklist. This data will give your 828 SEO consultant all they need to find and fix any on-site issues that could be affecting your SEO ranking in organic search, or your Local SEO ranking.
Each SEO audit process includes:
- Targeting on-page SEO issues and off page problems as well
- Assessment of crawlability issues, site performance, and internal linking
- Establishing baseline and regular reporting to track SEO optimization progress
- A comprehensive SEO audit report and analysis to determine next steps
- Benchmark data used towards completing the SEO strategy roadmap
On-page ranking factors can have a big impact on your page's ability to show up in search engine results. On-page SEO is the process of optimizing the structure and content of your website pages so that search engines better understand the purpose, meaning, and content on your site. Done properly, on-page SEO will get your pages listed in more search results and improve your organic traffic and SEO ranking.
Google is agnostic when it comes to determining what page to put in front of the searchers. They just want them to be happy with the choice and serve them the best possible option. To make that happen they have to know A. What the page is about, and B. How users interact with that page once they are on it. The primary things you need to focus on to improve your on-page SEO include:
- Meta Tags including Page Titles, Meta Descriptions, and Keywords
- Site Structure including descriptive urls, a sitemap, and structured data Site Performance including usability and a good user experience (UX)
- A good SEO Content Strategy with content that drives traffic
- Optimized content from proper keyword research and structured properly using heading tags
- Conversion Rate Optimization (CRO) with strong calls to action so users know what to do
828 SEO specialists will help you focus first on your customers, and then on search engines so that you can maximize your SEO optimization without having to, “rob Peter to pay Paul!”.
Off-page SEO includes all the activities you perform outside of your website in order to improve your search engine ranking and improve your domain authority with Google. Best practices include link building services, social media marketing, and increasing engagement, shares, and brand mentions. These efforts, done properly, tend to increase the number of positive brand mentions, improve SEO rankings, generate more traffic to your site, and even improve your conversions rate for more leads.
Off-Site SEO: Brand SignalsAccording to Google, branded keywords have over 2x higher conversion rates when compared to non-branded terms. This means that customers who find your listing searching for a brand related to your business are 2x more likely to click on them and visit your website. Brand Signals are what Google uses to determine if your business is legitimate. They want to trust you before sending people to your website.
828 will help you improve brand mentions by raising awareness of your product, service, or cause, and increasing traffic to your website. We will also encourage customers to engage with your brand through video marketing, press releases, social media marketing, etc. We will setup brand tracking in Google along with regular reporting against important metrics to show whether your branding campaign is successful or not.
Off-Site SEO: Link Building ServicesOff-site signals such as backlinks still serve as the foundation for Google’s search algorithm. In Brian Dean’s study on 2020 search engine ranking factors, he found a clear correlation between total SEO backlinks and Google rankings.
Sites with a lot of high value backlinks generally rank better than those of equal size with less, and that’s because search engines use backlinks as indications of the trustworthiness of your website. If the links are coming from ‘trusted’ websites that re-enforce your brand or topic, then they are a ‘vote of trust’ and improve your SEO ranking. If the links come from sites that are not trusted, or considered low-quality websites, they can hurt your SEO ranking and even cause penalties against your site. You want ‘Quality’ AND ‘Quantity’ in this case.
You can’t rush your link building strategy and try and gobble up links left and right for your business. 828 has been an SEO company for as long as SEO has been around, so we understand it’s a gradual process and know how to use effective link building services that get you natural, high-quality SEO backlinks that will improve your SEO ranking and increase your authority and trust with search engines.
SEO Content Marketing
Content marketing is an essential part of organic SEO — after all, effective content earns high-quality organic traffic. In fact, content and links are among the top three ranking factors in search engine rankings. Done properly, a good content marketing strategy will attract 3x more leads and prospects while driving more sales for your business. Best of all content marketing generates 13x the ROI at just 62% of the cost of traditional marketing!
So how do you build your own corporate SEO Content Strategy? Content marketing is a strategic approach that allows you to attract and engage a clearly defined audience and, ultimately, generate profitable customer action. Good content marketing must provide value for your user. Your job is to provide value in exchange for time. You can’t create content randomly using the, "finger in the wind" approach and expect to see results. Not with millions of blog posts being published every single day, so if you want to build your brand's authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” To see any profitable traffic and high-quality inbound leads coming in through user search, you have to strategize your content around solid SEO.
SEO vs SEM
The two terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are often used interchangeably, however they cover different areas of focus. SEO Services can be described as SEO Strategies and link building services used to help your business website be found through organic, non-paid searches in search engines. The goal is ranking high on the search results pages in key categories related to your business. Search engine marketing (SEM) is a broader term, but typically involves researching, submitting and positioning a website within search engines using paid ads.