Digital Marketing and SEO Expert Neil Patel says, “Your leads are only as good as the website that produces them.” The web has revolutionized marketing, and designing a clean and professional website is the first step toward taking full advantage. Your website and any landing pages you create around it, are golden opportunities to reach potential customers and pre-qualify leads.
The ability to hook customers, obtain contact information, learn what works and why it works is the cornerstone of a successful business—and the cornerstone of any lead generation campaign is a website that can capture and convert those leads.
By following a few simple website design guidelines, optimizing your page for search engines, you maximize the amount of web traffic your site receives and the number of visitors who could turn into paying customers. Below are 5 tips for designing a great website for your small business that will improve your lead generation.
Today, a website must look good across all variety of platforms, from desktop screens, tablets and smartphones. Not just for users, but for search engines as well. We are also in a time with mobile–first indexing, which means Google predominantly uses the mobile version of your content for indexing and ranking.
A website is responsive if it is able to adapt to the screen of the client, so it doesn’t matter if they are on their iPhone, or that old Dell desktop computer in their living room. A responsive website changes the layout to offer the users a similar experience regardless of the device being used, and is especially ideal for mobile viewing.
Components of responsive web design include:
Creating a website that is easy to navigate will encourage visitors to stay on your website longer and find what they need. Too often web designers build website and navigation that look good, but don’t function very well. Today, in a world dominated by mobile devices, we have little patience as we navigate through a website. We demand simplicity, and surf the web with a purpose.
Strong site navigation makes it easy for potential customers to quickly find what they need, and also helps search engines crawl and index important information efficiently and effectively. On the flip side, poor navigation does more harm than good. It confuses and frustrates those potential customers, and loses those important conversions you are working so hard to get.
Make your website navigation a priority, have it easy to navigate with clear category listings, the use of supporting images, and never more than 2 levels deep to avoid frustrating your visitors.
One of the first things you need to understand about your website, is that in order to drive quality traffic and leads, you need to learn how to craft gripping sales copy that grabs their attention. Poor copy will hurt you far worse than any website design issue. At least with actual customers. You can have the best-looking and fastest website in the world, but if it doesn’t convey a message to your potential customers that. If you want to build high-converting sales pages, emails, and blog posts, you need to learn seo copywriting techniques that gets your customer’s attention and encourages them to take immediate action! From generating awareness and building engagement to bringing in new subscribers and converting them into lifelong customers, copywriting plays a HUGE role in converting traffic into customers.
By optimizing your website for search engines, it will help you improve search results, improve your seo ranking, and get a bunch of traffic and leads for your business. It’s important that you make it easier for search engines to crawl, index and understand your content. It can be a time-consuming, difficult process that involves performing in-depth keyword research, mapping them to website content as part of a comprehensive SEO Content Strategy, sharing that content through social media channels, and more. This step goes a lot deeper than this list, so for the purposes here just focus on the idea that website design doesn’t go very far if no one can find it.
Creating a blog is may not seem to be part of designing a good website, but it most certainly is. Blogging allows you to reach all of those potential customers researching problems that you help solve. Your website won’t do any good if it doesn’t help people in some way, either by resolving an issue, or getting something they want. Adding a blog gives you a forum to answer questions, give tips, and offer value to potential customers. It helps you establish yourself as a thought-leader in your space.
Blogging also increases traffic to your website by helping you create inbound links from social media and other websites as well. Having links to your website is a major factor with search engines in determining how much they trust you and feel confident serving you up in search results. Each blog you publish creates a link to share. You can build up your backlinks by sharing each of your own blog posts on social media, and encouraging others to do the same.
92% of business owners believe that having a website is the most effective digital marketing strategy, and they would be right! These are but 5 of what could be dozens of website design tips to help you build an effective small business website. Look them over, implement them as best you can, but be sure and do it all as part of a larger, more strategic plan to design and build a lead-generating website for your business. It can capture leads and give you a 24/7 online presence that will connect you with more customers.