Every small business today will benefit from a website that displays their products and services and helps customers find their locations. Nowadays, your website homepage is often the first contact that visitors have with your company, and if it doesn’t attract them quickly, you can miss out on hundreds of potential clients.
The web has revolutionized marketing, and designing a clean and professional website is the first step toward taking full advantage. It’s also very important that your website showcases your business’s value. What’s your Unique Selling Proposition (USP)? What makes you different? By following simple website design guidelines and optimizing your page for search engines, you maximize the amount of web traffic your site receives and the number of visitors who could turn into paying customers. Below are 5 tips for designing a great website.
Diction refers to the words you place on your website, and rhetoric describes the tactics you use to persuade visitors to become paying customers. It is best to use simple words and focus on conveying your message and selling points, rather than being too sophisticated and formal. Quality webpage content is engaging and useful for your particular audience. Always use good grammar. A professional writer can portray a certain level of expertise and attention to detail.
The most important characteristic of your website is for your business to generate profits. One of the first aspects of your website that visitors should see is your value statement to separate your from your competition. No matter what goods or services you offer, a website that clearly displays its selling points on the homepage (and other pages) will be more effective than those that do not.
On top of showcasing your selling points, make sure your website features several calls to action that encourage people to contact your company or purchase your products and services. This content should centrally located and easy to find and on every page. By example, when placing that content in the header and footer it will show up on every page.
By optimizing your website for search engines, it will help you by increasing traffic and being found in search engines such as Google, Bing and etc. It is time-consuming, difficult process that involves performing keyword searches and incorporating them into the website content, linking social media pages within web pages and other features that a if desired a professional marketing company can do for you.
Creating a blog is a part of designing a good website. A blog allows your business to publish content that is useful specifically for your audience, and if this content is formatted for search engines and people access your blog through organic searches, the authority of your website will increase. This helps improve the authority and trust of your domain.
Like social media pages, an industry blog can be another way to interact with your customers, who can post comments and stay up-to-date with your latest products and industry news.
Creating a website that is easy to navigate will encourage visitors to stay on your website longer and find what they need. Create a navigation bar that is easy to navigate and which will showcase your products and services. Divide each page with subheadings to make content easy to find and read. By adding a link to contact page and displaying a way to reach you on every page will help a potential customer get in touch with you.
These are only 5 tips that every small business should incorporate into its website design. There are other marketing tactics like pay-per-click (PPC), inbound marketing and email marketing. Seeking professional help is a smart move that can lead to long-term investment returns and 828 can help you out.