Facebook now has 2.27 billion monthly active users! Whether you are a business owner or an internet marketer, your Facebook Business Page needs to be the primary tool in your advertising and marketing toolbox. It helps you connect with your ever-growing consumer base, promote your brand name and create buzz more effectively.
That being said, keep in mind that just having a Facebook Business Page isn’t enough. These tips might come in handy when optimizing your Business Page.
Page information is a great way to provide information to your audience. If you fail to provide it to them you are losing out on an opportunity to showcase what your brand stands for. On top of that, your Facebook Business page is a great opportunity for SEO. It can potentially draw you business! Make sure you fill in as much information as you can.
Facebook allows you to display a number of tabs to the left of your main content – such as shop, reviews, photos, videos, etc. You can move these tabs around to show the highest priority information. Remember to keep only important tabs with useful information.
Photos and videos generate more engagement than text posts. If you have still not incorporated the use of high-quality images and videos in your social media engagement strategy, it is about time to start! Optimizing your photos with relevant text to describe it and creating useful links along with it is the best way to get the most attention. Videos are also a great option- they’re some of the most used content on Facebook!
Facebook insights are a very useful tool to monitor the performance of your Facebook posts. Using insights, you can get an idea of the best time of the day to post content, which type of content is most popular among users and of course, the reach of your posts and page. With the information you get from Facebook insights, you can also get an idea about the primary demographics of your audience. You can use this information to direct your posts to a more targeted audience as well as use ads to grow your page .
You can also consider using a tool called ‘Pages to Watch.’ Using this tool, you can add up to five competitor pages in your list and track your progress as compared to those pages. Metrics like total page likes, page engagement, etc. can also be viewed through this tool. If you want to know where your page stands and want to make it even better, give this tool a try.
For many small and mid-size businesses, Facebook pages are progressively becoming the most effective marketing platform. Employing these optimizations on your business page can considerably improve your brand visibility and outreach not just through Facebook, but all over the internet.