These days it’s common to hear a lot of new buzzwords and acronyms being thrown around when it comes to internet marketing. But among the most common (and important) terms to know and understand is SEO or Search Engine Optimization. SEO simply means optimizing your business’s website so it shows up higher in the rankings of search engines like Google and Bing.
Here’s a quick and simple checklist that will help you maximize your SEO.
If there’s one thing that you need to get right in your small business SEO strategy it’s the keywords. Keywords are the basis of all search engine rankings and in order to attract local customers to your site, you need to rank highly for the words and phrases that people are using to find the products or services you’re selling.
Many businesses select their keywords randomly, simply brainstorming words and phrases that they think will work for their site. They then interweave these words and phrases throughout their website content and Meta tags, believing that this constitutes Search Engine Optimization. It doesn’t. If you haven’t done thorough keyword research, then you really are wasting your time.
Most of the important Search Engine Optimization usually happens on your site. So, it pays to have a working knowledge of on-site SEO. Essentially, on-site SEO consists of those things you do on a website page to attract search engines. You can write compelling SEO copy by consistently applying only five on-site SEO elements, including:
The other side of the coin is all about the SEO work that you do off-site. Here are some important factors when it comes to off-site SEO and increasing your Google rankings.
Once you have optimized your website for good SEO, you can reap the benefits of your campaign. But if you want your campaign to be profitable in the long run, you’ll have to stay on top of SEO trends as the algorithms of search engines change regularly.